I was born in Porto Alegre, Brazil, where I worked, studied and lived design. 

 

My degree is in Design with an emphasis on visual communication and marketing from the College of Advertising and Marketing (ESPM).

 

During my study I worked as a visual identity designer, creating logos, business cards, website interface and merchandise for big corporates.

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After receiving my degree I moved to Israel where I live today.

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In Israel I worked as a user interface designer in a company named UI Human Factors, where I designed desktop and mobile applications, created visual concepts from scratch for various company types. I designed screens, icons and typography according to clients' characteristics. In this same company I was promoted to senior user interface designer and project manager. In this role I was responsible for managing projects with other designers and creating visual concepts from scratch.

 

My next role was as a UX/UI Designer for HPE Service Anywhere. I designed UX/UI features for different platforms of these innovative applications by researching, wireframing, prototyping, and doing feature maintenance. I was a technical authority on user interface design and taught new designers.

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After two years in HPE I worked as a Senior Product Designer at Behalf, a Fintech startup. I designed the user experience and visual communications by researching, wireframing, prototyping, doing feature maintenance, usability testing and analyzing data. I worked on the creation of the payment solution called Embedded App, features and visions. I also did internal lectures about my Product Design Method.  

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Currently I work as a Senior Product Designer at Time To Know, a startup that has a digital learning platform that helps corporations to identify learning gaps. I work on the creation of the Unified Content Editor and various UX/UI features. I do research, have contact with customers, do wireframes, prototypes, feature maintenance, usability testing, and data analysis. 

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Another great experience was lecturing about Sketch "Start working fast today" on the Battle of Tools event in August 2019.